Before becoming a coach, Betty worked in sales, marketing, and management for the staffing industry. It was here she first identified the factors that make some workers more effective than others – and began to actively seek ways to set people up for success, rather than just placing them in a position. The results were dramatic: in two years, Betty quadrupled an agency’s volume of business, then moved on to open her own staffing business.
During the years she worked in staffing and outplacement, Betty often dealt with people who had hit a plateau, or were dissatisfied with their current jobs. She found she had a knack for “coaching” individuals through transitions to successful new beginnings.
In 1994, Betty discovered the Birkman Method, an assessment tool that analyzes a person’s behavior, motivations, and occupational history, in order to enhance interpersonal and career success. It was so helpful to her in her own life that she began using it regularly while coaching individuals and teams. Betty holds an advanced certification in the Birkman Method and is a certified coach through the Hudson Institute in Santa Barbara, California.
Betty currently holds leadership roles in several civic and business organizations. Her personal interests also reflect the themes of growth and renewal; they include travel, gardening, and astronomy.